Dognify (previously Philadelphia Dog Academy) is led by Jonathan Macedo (b. 1989), a dog behavior specialist living in South Philly.
When he was a teenager, Jonathan’s family moved with their dog from the countryside to the big city. The busy urban environment did not offer the same freedom that the open land provided, and he soon noticed a strong decline in the joyfulness of his canine friend. That contrast remained with him and inspired him to found Dognify.
Jonathan has helped dogs overcome behavioral issues since 2009 — initially with his own dogs, then those of friends, shelters, and clients. Throughout the years, he has refined a framework tailored to help owners in dense urban environments find peace and balance for their dogs.
Jonathan is a Certified Behavior Consultant Canine – Knowledge Assessed (CBCC–KA) by the Certification Council for Professional Dog Trainers (CCPDT).